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In 2019, we sang a very different carol with Starbucks. We built a web-based rhythm game that loaded on low bandwidth for execution in Southeast Asian markets. Patrons who wanted to participate could simply load the game via QR code which was accessible at Starbuck outlets. Like any other festive campaign, there was a huge time crunch. We managed to launch this project within a month by being smart with our technology.
Try now at starbucksmerryremix.com.
The campaign was a huge success, especially in the Philippines. The game was well received and had over half a million site visits within the first 24 hours of launch.
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